Tapsi Redesign

Tapsi is one of the ride apps people use in Iran. I redesigned and rebranded it for myself; nobody asked me to. It started with something simple. To me, Tapsi's current look feels too safe and corporate, and that's in a market where all the competitors already look alike.

So I pushed it toward something bolder and more editorial: grain textures, a saturated orange and illustrated characters. I just wanted to see what Tapsi could look like if it really stood out from the rest. To be clear, there was no brief, no client and no user testing. This is me trying out a visual direction, not a brand system that's ready to ship.