Tapsi Redesign

A self-directed redesign and rebrand exploration for Tapsi, one of Iran's ride-hailing apps. The starting point was a simple observation: Tapsi's existing visual identity reads as safe and corporate in a market where every competitor looks the same. This concept pushes toward a bolder, more editorial identity — grain textures, saturated orange, illustrated character work — to see what a version of Tapsi that actually stood out from the category could look like. It's unsolicited and unvalidated: no brief, no client, no user testing. A visual direction study, not a production-ready brand system.